Asking Questions: The Definitive Guide to Questionnaire Design

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Since it was first published more than twenty-five years ago,Asking Questions has become a classic guide for designingquestionnairesÂ¾the most widely used method for collectinginformation about people?s attitudes and behavior. An essentialtool for market researchers advertisers, pollsters, and socialscientists, this thoroughly updated and definitive work combinestime-proven techniques with the most current research, findings,and methods. The book presents a cognitive approach toquestionnaire design and includes timely information on theInternet and electronic resources. Comprehensive and concise,Asking Questions can be used to design questionnaires forany subject area, whether administered by telephone, online, mail,in groups, or face-to-face. The book describes the design processfrom start to finish and is filled with illustrative examples fromactual surveys.
Country USA
Brand Wiley
Manufacturer Jossey-Bass
Binding Paperback
ItemPartNumber 9780787970888
ReleaseDate 2004-04-16
UnitCount 1
EANs 9780787970888

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires