Emotional Design: Why We Love (or Hate) Everyday Things
Overcrowded: Designing Meaningful Products in a World Awash with Ideas
Creative Confidence: Unleashing the Creative Potential Within Us All
Whiplash: How to Survive Our Faster Future
The New Media Reader (MIT Press)
Steve Jobs
Marketing Warfare
Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Positioning: The Battle for Your Mind