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Consumer Behavior
R 1,646
Influence: The Psychology of Persuasion, Revised Edition
R 1,053
The JOLT Effect: How High Performers Overcome Customer Indecision
R 885
This Is Marketing: You Can't Be Seen Until You Learn to See
R 837
Pre-Suasion: A Revolutionary Way to Influence and Persuade
R 727
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
R 698
Misbehaving: The Making of Behavioral Economics
R 826
Hooked: How to Build Habit-Forming Products
R 760
The Paradox of Choice: Why More Is Less, Revised Edition
R 936
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
R 1,010
Oversubscribed: How To Get People Lining Up To Do Business With You
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