Brand Sense: Sensory Secrets Behind the Stuff We Buy

Buyology: Truth and Lies About Why We Buy

Small Data: The Tiny Clues That Uncover Huge Trends

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility

Positioning: The Battle for Your Mind

Impossible to Ignore: Creating Memorable Content to Influence Decisions: Creating Memorable Content to Influence Decisions

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

The Persuasion Slide - A New Way to Market to Your Customer's Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible