Business and Competitive Analysis: Effective Application of

Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition)

Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers canâ€™t and wonâ€™t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generationâ€™s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of todayâ€™s most valuable analysis methods. They cover â€œclassicâ€ techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. Youâ€™ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on â€“ in any industry, for any challenge.

Country	USA
Binding	Hardcover
EAN	9780133086409
Edition	2
ISBN	0133086402
IsEligibleForTradeIn	1
Label	Pearson FT Press
Manufacturer	Pearson FT Press
NumberOfItems	1
NumberOfPages	624
PublicationDate	2015-02-12
Publisher	Pearson FT Press
Studio	Pearson FT Press
ReleaseDate	0000-00-00

Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition)

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