Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
Country | USA |
Brand | Audible |
Manufacturer | Random House Audio |
Binding | Audible Audiobook |
Format | Unabridged |
ReleaseDate | 0000-00-00 |