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City Branding: Theory and Cases

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City Branding: Theory and Cases

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Country USA
Manufacturer Palgrave Macmillan
Binding Kindle Edition
ReleaseDate 2010-12-03
Format Kindle eBook

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