Business & Money

Urban & Regional

City Branding: Theory and Cases

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City Branding: Theory and Cases

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Country	USA
Author	Dinnie
Binding	Kindle Edition
Edition	2011
EISBN	9780230294790
Format	Kindle eBook
Label	Palgrave Macmillan
Manufacturer	Palgrave Macmillan
NumberOfPages	270
PublicationDate	2010-12-03
Publisher	Palgrave Macmillan
ReleaseDate	2010-12-03
Studio	Palgrave Macmillan

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