Coach

Coach

This is the quintessential history of the company that totally changed the face of one of the largest industries in the world and the people that made it possible.

In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a â€œrip-offâ€ and inexpensive term insurance was almost never sold.

Families across America were making the same awful mistake that ad devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant industry with a better product...and a revolutionary way of selling to families who needed help. â€œBuy Term and Invest the Differenceâ€ became his passionate crusade- and battle cry for a little â€œno nameâ€ company that single-handedly tackled the scheming political world of life insurance. In a story rich with the details and anecdotes, heroes and villains, Art WIlliams chronicles how A.L. Williams and its â€œragtag army of part-timersâ€ took on a Goliath-sized insurance industry.
Controversial...Unconventional...Colorful....Here is the breathtaking saga of â€œaverage-ordinaryâ€ people who teamed up to do the impossible. In the history of American business, thereâ€™s never been a story quite like it.
Country USA
Binding Kindle Edition
ReleaseDate 2012-09-23
Format Kindle eBook

Country	USA
Binding	Kindle Edition
ReleaseDate	2012-09-23
Format	Kindle eBook

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