Marketing Research (8th Edition)
For undergraduate and graduate consumer behavior courses.
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The text that set the standard for consumer behavior study.
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Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
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This program will provide a better teaching and learning experience–for you and your students. Here’s how:
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Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.
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MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
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Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Hardcover |
ItemPartNumber | illustrations |
UnitCount | 1 |
EANs | 9780132544368 |
ReleaseDate | 0000-00-00 |