Kellogg on Marketing
This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Country | USA |
Brand | Wiley |
Manufacturer | Wiley |
Binding | Hardcover |
ItemPartNumber | 9780471690160 |
ReleaseDate | 2005-09-15 |
UnitCount | 1 |
EANs | 9780471690160 |