Contagious: Why Things Catch On

Contagious: Why Things Catch On

New York Times bestseller

What makes things popular?

If you said advertising, think again. People donâ€™t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Heâ€™s studied why New York Times articles make the paperâ€™s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If youâ€™ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spreadâ€”for designing messages, advertisements, and information that people will share. Whether youâ€™re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Country USA
Manufacturer Simon & Schuster
Binding Kindle Edition
ReleaseDate 2013-03-05
Format Kindle eBook
EANs 9781451686593

Country	USA
Manufacturer	Simon & Schuster
Binding	Kindle Edition
ReleaseDate	2013-03-05
Format	Kindle eBook
EANs	9781451686593

Contagious: Why Things Catch On

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