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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

A Primer on the Future of PR, MarketingÂ and Advertising

Now Revised and Updated with New Case Studies!

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter havenâ€™t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategyâ€”growth hackingâ€”to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until theyâ€™re primed to generate explosive reactions.
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Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if youâ€™re responsible for building awareness and buzz for a product or service, this is your road map.
Country USA
Manufacturer Portfolio
Binding Kindle Edition
ReleaseDate 2014-09-30
Format Kindle eBook
EANs 9780698176911

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