The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Country | USA |
Manufacturer | New Riders |
Binding | Kindle Edition |
ReleaseDate | 2012-02-28 |
Format | Kindle eBook |