Content Strategy Toolkit, The: Methods, Guidelines, and

Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client whatâ€™s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge youâ€™ll face. In this practical and relevant guide, youâ€™ll learn how to: Identify problems with your content and persuade your bosses itâ€™s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content Youâ€™ll learn to control your contentâ€“and not have it control you.Â
Country USA
Manufacturer New Riders
Binding Kindle Edition
ReleaseDate 2015-06-06
Format Kindle eBook

Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)