Creating Competitive Advantage: Give Customers a Reason to

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Why should I do business with youâ‚¬Â¦ and not your competitor?
Whether youÂ are a retailer, manufacturer, distributor, or service provider â‚¬â€œ if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

The five fatal flaws of most companies:

â‚¬ They donâ‚¬t have a competitive advantage but think they do
â‚¬ They have a competitive advantage but donâ‚¬t know what it isâ‚¬"so they lower prices instead
â‚¬ They know what their competitive advantage is but neglect to tell clients about it
â‚¬ They mistake â‚¬Å“strengthsâ‚¬Â for competitive advantages
â‚¬ They donâ‚¬t concentrate on competitive advantages when making strategic and operational decisions

The good news is that you can overcome these costly mistakes â‚¬â€œ by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeopleâ‚¬s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time â‚¬â€œ an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percentâ‚¬"and so did company revenues.

Jack Welch has said, â‚¬Å“If you donâ‚¬t have a competitive advantage, donâ‚¬t compete.â‚¬Â This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.Â
Country USA
Brand Currency
Manufacturer Currency
Binding Hardcover
ItemPartNumber 9780385517096
Color Blue
ReleaseDate 2006-04-25
UnitCount 1
EANs 9780385517096

Country	USA
Brand	Currency
Manufacturer	Currency
Binding	Hardcover
ItemPartNumber	9780385517096
Color	Blue
ReleaseDate	2006-04-25
UnitCount	1
EANs	9780385517096

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

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