Creative Advertising, New Edition

Creative Advertising, New Edition

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goalsâ€”namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."â€”Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
Country USA
Brand Thames & Hudson
Manufacturer Thames & Hudson
Binding Paperback
PartNumber 9780500287330
Height 11.3
Length 10
Weight 3.24961374188
Width 0.8
ReleaseDate 2008-06-23
NumberOfItems 1

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