Customer Experience: What, How and Why Now (1)

Customer Experience: What, How and Why Now (1)

When it comes to customer experience, Don Peppers is one of the worldâ€™s most respected authorities. Over the last twenty years he and co-author Martha Rogers have written a series of best-selling books on the subject, collectively selling over a million copies in 18 languages. Businessweek Magazine called one of their books Â“the bible of the new marketing,â€ Accenture listed Don among the Â“Top 100 Business Intellectuals,â€ and The Times of London listed him as one of the Â“Top 50 Business Brains.â€ In 2015 Don Peppers capped the list of Â“Top 25 Customer Experience Leadersâ€ compiled by Satmetrix, based on factors including Klout score, LinkedIn presence, book sales, and Â“creation of an industry-changing methodology.â€ So if youâ€™re looking for advice on how to think about, improve, and deliver a better customer experience, then this is the book for you. Organized as a series of short, easily digested and self-contained essays, itâ€™s packed with concrete examples, suggestions, and inspiring ideas. Read it straight through, or snack on it as you like.
Country USA
Brand Bookbaby
Manufacturer BookBaby
Binding Paperback
UnitCount 1
EANs 9781483560151
ReleaseDate 0000-00-00

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