The One to One Future

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

The Culting of Brands: Turn Your Customers into True Believers

Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

The One to One Fieldbook

Resonate: Present Visual Stories that Transform Audiences

Building Strong Brands

Business, Second Edition: The Ultimate Resource (Business : the Ultimate Resource)

Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean

Permission Marketing: Turning Strangers into Friends and Friends into Customers