Dark Value: how to find hidden value in the digital economy

Dark Value: how to find hidden value in the digital economy

Innovators like Airbnb, Uber and Netflix are creating dark value. The trouble with dark value is that itâ€™s hard to see and hard to harvest. I believe dark value is a chronic problem in the innovation and sharing economies. We will examine dark value created by AirBnb, Uber, Netflix, Evernote, Fitbit, and Facebook. We will try to show how to make dark value visible in three steps: 1. discover, 2. determine, and 3. declare. Ethnographers, designers, VCs, creatives, planners, PR professionals, marketers, story tellers, curators, programmers, content creators, and social media experts all have a part to play.â€©
Country USA
Author Grant McCracken
Binding Kindle Edition
Format Kindle eBook
IsAdultProduct
NumberOfPages 58
PublicationDate 2016-05-03
ReleaseDate 2016-05-03

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