Domain 2: Marketing Planning: MARKENDIUM: SMPS Body of

Domain 2: Marketing Planning: MARKENDIUM: SMPS Body of Knowledge

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.
Country USA
Manufacturer Society for Marketing Professional Services
Binding Paperback
ItemPartNumber 43241-32920
Model 43241-32920
EANs 9780976928454
ReleaseDate 0000-00-00

Country	USA
Manufacturer	Society for Marketing Professional Services
Binding	Paperback
ItemPartNumber	43241-32920
Model	43241-32920
EANs	9780976928454
ReleaseDate	0000-00-00

Domain 2: Marketing Planning: MARKENDIUM: SMPS Body of Knowledge