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Essentials of Health Care Marketing, Fourth Edition

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Essentials of Health Care Marketing, Fourth Edition

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Country USA
Manufacturer Jones & Bartlett Learning
Binding Kindle Edition
ReleaseDate 2016-08-15
Format Kindle eBook

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