Consumer Behavior: Buying, Having, and Being (12th Edition)
• Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
• Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
• Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
• Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Paperback |
ItemPartNumber | colour illustrations, colour line drawin |
UnitCount | 1 |
Format | Illustrated |
EANs | 9780137066735 |
ReleaseDate | 0000-00-00 |