CB7 (New, Engaging Titles from 4LTR Press)
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
• Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
• Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
• Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
• Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
Country | USA |
Manufacturer | Pearson |
Binding | Kindle Edition |
ReleaseDate | 2015-06-15 |
Format | Kindle eBook |