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Hospitality, Travel & Tourism

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.

Country	USA
Author	Leonard H. Hoyle
Binding	Hardcover
EAN	9780471401797
Edition	1
ISBN	047140179X
Label	Wiley
Manufacturer	Wiley
NumberOfItems	1
NumberOfPages	256
PublicationDate	2002-05-23
Publisher	Wiley
Studio	Wiley
ReleaseDate	0000-00-00

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