Experiences: The 7th Era of Marketing

Experiences: The 7th Era of Marketing

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of â€œbetter practicesâ€ that weave together both the â€œwhyâ€ and the â€œhowâ€ of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrowâ€™s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in todayâ€™s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
Country USA
Manufacturer Content Marketing Institute
Binding Kindle Edition
ReleaseDate 2015-06-23
Format Kindle eBook

Country	USA
Manufacturer	Content Marketing Institute
Binding	Kindle Edition
ReleaseDate	2015-06-23
Format	Kindle eBook

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