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Business & Money

Field Guide for the Experience Economy

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Field Guide for the Experience Economy

From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.

A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:

â€¢ 3S Model of Customer Relationships
â€¢ Assessing the "Sweet Spot" for Experiences
â€¢ Deciphering the Drama of Business Experiences
â€¢ G-way: Secondary Factors
â€¢ "Ing" the Thing
â€¢ Performing a Sensory Assessment
â€¢ Progression of Economic Value
â€¢ Real/Fake Matrix of Authenticity
â€¢ Taking Note of the Notable
â€¢ T-H-E-M-E Model

Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.

The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.
Country USA
Manufacturer Strategic Horizons LLP
Binding Pamphlet
ItemPartNumber 9780977784608
EANs 9780977784608
ReleaseDate 0000-00-00

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