Hello, My Name Is Awesome: How to Create Brand Names That

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyoneâ‚¬"even noncreative typesâ‚¬"can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkinsâ‚¬s proven SMILE and SCRATCH Testâ‚¬"two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And youâ‚¬ll see dozens of examplesâ‚¬"the good, the bad, and the â‚¬Å“so bad she gave them an award.â‚¬Â Alexandra Watkins is not afraid to name names.
Country USA
Brand Berrett-Koehler
Manufacturer Berrett-Koehler Publishers
Binding Paperback
ReleaseDate 2014-09-15
UnitCount 1
UPCs 884303280051
EANs 9781626561861

Hello, My Name Is Awesome: How to Create Brand Names That Stick