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How to Change Minds: The Art of Influence without Manipulation

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Description Specifications
Description
How to Change Minds: The Art of Influence without Manipulation

Persuade, Donâ€™t Push!

Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jollesâ€™s wise adviceâ€”illustrated through a bevy of sometimes funny, sometimes moving, always illuminating storiesâ€”will help you ensure that changing someoneâ€™s mind is never an act of coercion but rather one of caring and compassion.
Specifications
Country USA
Brand Berrett-Koehler
Manufacturer Berrett-Koehler Publishers
Binding Paperback
ItemPartNumber illustrations
Color White
ReleaseDate 2013-06-04
UnitCount 1
EANs 9781609948290

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