Description
How to Use the Internet to Win in 2016: A Comprehensive Guide to Online Politics for Campaigns & Advocates
"How to Use the Internet to Win in 2016" is a comprehensive guide to effective online political campaigning and advocacy. Its focus is practical, concentrating on using today's digital tools to elect candidates and move issues in tough political fights. This version (4.1) includes recent developments in social media, fundraising and social medial from the U.S. presidential campaign trail as of January, 2016.
The 2016 edition is expanded, rewritten and reorganized to highlight the latest developments in the tools and tactics of online politics. It includes two entirely new chapters, including ten big trends to watch throughout the 2016 digital campaign. It also reflects the latest tactical and strategic developments in social media, digital advertising, mobile technology, online fundraising, campaign data and more. As well, it includes sections on newer political tools like Instagram, SnapChat and the video-streaming apps Meerkat and Periscope.
Incorporating important lessons from recent campaign cycles, this book is essential for anyone running for office or trying to influence public opinion and public policy in 2016. It's also extremely useful for individual activists, nonprofit political advocates and journalists covering political campaigns.
"How to Use the Internet to Win in 2016" is the most comprehensive guide to digital campaigning available and a must-read for anyone interested in understanding how modern politics is done.
Chapters include:
*The Internet: What's It Good For?
*Planning Your Online Campaign
*Essential Tools and Infrastructure: Creating a Basic Online Campaign
*Preparing an Outreach Outreach Strategy
*Social Media
*Online Advertising
*Grassroots and Field Organizing
*Mobilization and GOTV
*Online Fundraising
*Data and Analytics
*Logistics, Budget and Staffing
*Ten Big Trends to Watch in the 2016 Digital Campaign
*A Sample Online Campaign Plan
"How to Use the Internet to Win in 2016" is written by Colin Delany, an eighteen-year veteran of internet politics and advocacy, a sought-after speaker and trainer and a columnist for "Campaigns & Elections" magazine. As a consultant, he has worked with dozens of nonprofit groups, candidates and companies to help them achieve their advocacy, electoral and communications goals using digital tools. This e-book reflects his own years of experience as well as lessons learned from campaigns across the political spectrum.
Delany's previous e-books, "Learning from Obama" -- the definitive guide to Barack Obama's 2008 online campaign -- and "Online Politics 101" have together been downloaded thousands of times from Epolitics.com. The site itself was named "Best Blog - National Politics" at the 2007 Politics Online Conference and received a "Victory Award" as "Best Blog (non-Spanish-language)" at the 2012 Poli Conference. Besides being honored as one of the "Ten Who Are Changing the World of Internet Politics" at the 2010 World E-Gov Forum in Paris, Delany has spoken at venues ranging from Harvard University and the London School of Economics to the South By Southwest Interactive conference.
