Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Customer Analytics For Dummies

The Signal and the Noise: Why So Many Predictions Fail--but Some Don't

Big Data: A Revolution That Will Transform How We Live, Work, and Think

Storytelling with Data: A Data Visualization Guide for Business Professionals

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Strategic Marketing Problems: Cases and Comments, 13th Edition

Marketing Research (7th Edition)

Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Customer Analytics For Dummies

The Signal and the Noise: Why So Many Predictions Fail--but Some Don't

Big Data: A Revolution That Will Transform How We Live, Work, and Think

Storytelling with Data: A Data Visualization Guide for Business Professionals

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Strategic Marketing Problems: Cases and Comments, 13th Edition

Marketing Research (7th Edition)

Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking