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Marketing Research (7th Edition)

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Marketing Research (7th Edition)
- Marketing Research
- Authors: Alvin C. Burns and Ronald F. Bush
- Seventh Edition
- Hardcover
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a â‚¬Å“nuts and boltsâ‚¬Â understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber colour illustrations, colour tables, fig
UnitCount 1
EANs 9780133074673
ReleaseDate 0000-00-00

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