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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.Â

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

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0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

Package consists of

0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --

0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications

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Country USA
Brand Pearson
Manufacturer Pearson
Binding Paperback
ItemPartNumber colour illustrations
UnitCount 1
EANs 9780133126242
ReleaseDate 0000-00-00

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