Kellogg on Integrated Marketing

Kellogg on Integrated Marketing

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
Country USA
Binding Kindle Edition
Edition 1
EISBN 9780470305676
Format Kindle eBook
Label Wiley
Manufacturer Wiley
NumberOfPages 314
PublicationDate 2008-04-21
Publisher Wiley
ReleaseDate 2008-04-21
Studio Wiley

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