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Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce

R 988

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Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce
Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even â€œdryâ€ topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.

After reading Kill Your Conversion Killers, youâ€™ll be able to:
- Quickly prioritize tests by calculating potential revenue growth
- Leverage the psychological drivers that push prospects to buy
- Create and deploy friction-free design and UX
- Confidently run meaningful A/B tests
- Avoid dangerous â€œbest practicesâ€ that can tank your revenue
- Spot potential conversion killers at a glance
Bottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.
Country USA
Manufacturer Yorro Limited
Binding Paperback
UnitCount 1
EANs 9789995712495
ReleaseDate 0000-00-00

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