Kotler on Marketing: How to Create, Win, and Dominate Markets

Marketing 4.0: Moving from Traditional to Digital

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing Management , 15 Ed

Reengineering the Corporation: A Manifesto for Business Revolution (Collins Business Essentials)

Kellogg on Marketing

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Positioning: The Battle for Your Mind

HBR's 10 Must Reads on Strategic Marketing

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly