Let the Story Do the Work: The Art of Storytelling for

Let the Story Do the Work: The Art of Storytelling for Business Success

People forget facts, but they never forget a good story. Unfortunately itâ€™s never that simple, though. Because for most, thereâ€™s nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals. You can learn to:â€¢ Capture attentionâ€¢ Engage your audienceâ€¢ Change mindsâ€¢ Inspire actionâ€¢ Pitch persuasivelyâ€¢ And more!When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, youâ€™ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Country USA
Brand HarperCollins
Manufacturer AMACOM
Binding Hardcover
ItemPartNumber YES34284777
ReleaseDate 2017-07-27
UnitCount 1
EANs 9780814438015

Let the Story Do the Work: The Art of Storytelling for Business Success