Sell with a Story: How to Capture Attention, Build Trust, and

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Despite all the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and speak to the part of the brain where decisions are made. The well-crafted story can pack the emotional punch to turn routine presentations into productive relationships.In Sell with a Story, author Paul Smith, one of the world's leading experts in organizational storytelling, focuses his wildly popular and proven formula to the sales arena. He identifies the ingredients of the most effective sales stories and reveals how to:â€¢ Select the right storyâ€¢ Craft a compelling and memorable narrativeâ€¢ Incorporate challenge, conflict, and resolutionâ€¢ And moreLearning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, readers will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency . . . and most importantly, sell!â€œIf you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you.â€ --Mike Weinberg, consultant, speaker, and author
Country USA
Brand HarperCollins
Manufacturer AMACOM
Binding Hardcover
ItemPartNumber 9780814437117
ReleaseDate 2016-09-08
UnitCount 1
EANs 9780814437117

Country	USA
Brand	HarperCollins
Manufacturer	AMACOM
Binding	Hardcover
ItemPartNumber	9780814437117
ReleaseDate	2016-09-08
UnitCount	1
EANs	9780814437117

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

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