PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing)
Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.
Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M: Advertising also includes unmatched teaching support.
Country | USA |
Brand | McGraw-Hill Education |
Manufacturer | McGraw-Hill/Irwin |
Binding | Paperback |
UnitCount | 1 |
EANs | 9780078028915 |
ReleaseDate | 0000-00-00 |