MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press

MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)
- DOES NOT HAVE ACCESS CARD
Created by the continuous feedback of a "student-tested, faculty-approved" process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Paperback
UnitCount 1
Format Student Edition
EANs 9781133190608
ReleaseDate 0000-00-00

MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)