Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, â‚¬Å“A lie can get halfway around the world before the truth can even get its boots on.â‚¬Â His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasâ‚¬â€œbusiness people, teachers, politicians, journalists, and othersâ‚¬â€œstruggle to make their ideas â‚¬Å“stick.â‚¬Â

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the â‚¬Å“human scale principle,â‚¬Â using the â‚¬Å“Velcro Theory of Memory,â‚¬Â and creating â‚¬Å“curiosity gaps.â‚¬Â

In this indispensable guide, we discover that sticky messages of all kindsâ‚¬â€œfrom the infamous â‚¬Å“kidney theft ringâ‚¬Â hoax to a coachâ‚¬s lessons on sportsmanship to a vision for a new product at Sonyâ‚¬â€œdraw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. Itâ‚¬s a fast-paced tour of success stories (and failures)â‚¬â€œthe Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of â‚¬Å“the Mother Teresa Effectâ‚¬Â; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasâ‚¬â€œand tells us how we can apply these rules to making our own messages stick.
Country USA
Brand Audible
Manufacturer Random House Audio
Binding Audible Audiobook
Format Unabridged
ReleaseDate 0000-00-00

Country	USA
Brand	Audible
Manufacturer	Random House Audio
Binding	Audible Audiobook
Format	Unabridged
ReleaseDate	0000-00-00

Made to Stick: Why Some Ideas Survive and Others Die

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