Making a Case Your Donors Will Love: The Secret to Selling the

Making a Case Your Donors Will Love: The Secret to Selling the Dream

You have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light. You become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.
Country USA
Manufacturer Emerson & Church, Publishers
Binding Paperback
ItemPartNumber 43223-45383
UnitCount 1
EANs 9781889102528
ReleaseDate 0000-00-00

Making a Case Your Donors Will Love: The Secret to Selling the Dream