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Information Management

Managing Enterprise Content: A Unified Content Strategy (Voices That Matter)

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Managing Enterprise Content: A Unified Content Strategy (Voices That Matter)
- Used Book in Good Condition
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategyâ€”a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:
- Determine business requirements
- Build your vision
- Design content that adapts to any device
- Develop content models, metadata, and workflow
- Put content governance in place
- Adapt to new and changed roles
- Identify tools requirements
With this book youâ€™ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Country USA
Brand New Riders Publishing
Manufacturer New Riders
Binding Paperback
ItemPartNumber Illustrated
UnitCount 1
Format Illustrated
EANs 9780321815361
ReleaseDate 0000-00-00

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