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Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

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Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to:Â
- Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
- Make sense of your business environment and understand your audienceÂ
- Get stakeholders aligned on business goals and user needsÂ
- Set your content strategy and decide how to measure successÂ
- Create, maintain, and govern on-strategy contentÂ
You'll learn to control your content-and not have it control you.Â
Country USA
Brand New Riders
Manufacturer New Riders
Binding Paperback
ItemPartNumber Illustrated
UnitCount 1
UPCs 884289474635
EANs 2015134105109
ReleaseDate 0000-00-00

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