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Business & Money

Marketing & Sales

Marketing: An Introduction

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Marketing: An Introduction
- for use in MKT101 classes
Â This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer valueis the driving force

behind every marketing strategy.
Country USA
Manufacturer Pearson College Div
Binding Paperback
UnitCount 1
Format .txt
EANs 9780136021131
ReleaseDate 0000-00-00

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