Marketing Analytics: A practical guide to real marketing

Marketing Analytics: A practical guide to real marketing science

Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such asÂ pulling a targeted list, segmenting data,Â testing campaign effectiveness, and forecasting demand.
Assuming no prior knowledge,Â Marketing AnalyticsÂ introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions. By using this format of presenting a problem and multiple ways to solve it, this book bothÂ makes marketing science accessible to beginners and aids the more experienced practitioner in understandingÂ the more complex aspects of data analytics to refine their skills and compete more effectively in the workplace.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Paperback
UnitCount 1
UPCs 884806522849
EANs 9780749474171
ReleaseDate 0000-00-00

Marketing Analytics: A practical guide to real marketing science