Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach
- Used Book in Good Condition
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketingâ€™s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4Pâ€™s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Paperback
ItemPartNumber 9780078028946
UnitCount 1
EANs 9780078028946
ReleaseDate 0000-00-00

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