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Contemporary Strategy Analysis: Text and Cases

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Contemporary Strategy Analysis: Text and Cases

A strategy text on value creation with case studies
The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
Country USA
Brand Wiley
Manufacturer John Wiley & Sons Inc
Binding Paperback
ItemPartNumber 24211616
UnitCount 1
EANs 9781119120841
ReleaseDate 0000-00-00

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