Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism
- textbook
- Marketing for Hospitality & Tourism (5th Edition)
THE most widely used Hospitality marketing bookâ€”this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authorsâ€™ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the bookâ€™s position as the definitive source for information on hospitality marketing.
Country USA
Brand Prentice Hall
Manufacturer Prentice Hall
Binding Hardcover
UnitCount 1
EANs 9780135045596
ReleaseDate 0000-00-00

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