Medical Device Marketing: Strategies, Gameplans & Resources

Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management

The Insiderâ€™s Guide to Success in this Unique Industry

To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. Thatâ€™s where Medical Device Marketing comes in. With more than 20 yearsâ€™ experience in the business, author Terri Wells outlines a complete road map for a successful product cycleâ€”from development to phase-out. Youâ€™ll learn:

â€¢How to identify the customerâ€”and why this seemingly simple task is trickier than it sounds.

â€¢Steps to a winning business planâ€”from conducting insightful market research to making accurate cost projections.

â€¢Keys to product developmentâ€”along with what to do when the unexpected happens.

â€¢Effective sales supportâ€”including what you really need to know about how every sales team operates.

â€¢How to get product launches rightâ€”as well as the communication tips that will make or break a great product.

â€¢Tactics for managing existing product linesâ€”and how to boost sales during a plateau.

â€¢Insider advice for a successful careerâ€”and the key behaviors you must always, absolutely avoid in order to keep it.

â€¢Much, much more!

Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. Itâ€™s packed with real-life examples, sample charts and marketing plans, andâ€”most importantlyâ€”keen insight you wonâ€™t find anywhere else.
Country USA
Manufacturer Outskirts Press, Inc.
Binding Kindle Edition
ReleaseDate 2010-09-28
Format Kindle eBook

Country	USA
Manufacturer	Outskirts Press, Inc.
Binding	Kindle Edition
ReleaseDate	2010-09-28
Format	Kindle eBook

Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management

You might also like...